Authenticity and ethics: how to recognize a genuine indigenous product?

Indigenous products are generating increasing interest in Canada and around the world. But in response to this demand, many imitations are circulating: souvenirs made abroad, mass-produced items, or even creations sold with no real connection to Indigenous cultures.

Buying an authentic product is more than just a consumer choice. It's an act of respect that contributes to:

• to directly support artisans and their communities,
• to preserve traditional skills passed down through generations,
• avoid cultural appropriation and dilution of meaning.

Criteria for recognizing an authentic Indigenous product

1. Clear provenance

A truly Indigenous product always indicates its origin: the artisan's Nation, their territory, or their workshop. Be wary of items that simply state "inspired by Indigenous traditions" without further details.

2. The name of the craftsman or community

A sign of transparency is the presence of the full name of the artisan or cooperative. This creates a direct link with the person behind the object.

3. The materials used

Indigenous crafts often rely on local natural materials: moose leather, wood, feathers (legal and compliant with regulations), stones, or traditional beads. The use of cheap industrial materials (plastic, resin) is a red flag.

4. Labels and certifications

Some sectors have trusted brands. For example, the Igloo Tag certifies the authenticity of Inuit artworks (sculptures, prints, engravings). Campaigns like The Original Original also encourage the promotion of truly Indigenous artists and businesses.

5. The right price

An abnormally low price is often a sign of imitation. Indigenous art requires time, skill, and a deep respect for the materials. Buying at a fair price is recognizing the value of the work.

Ethics in purchasing indigenous products

Ethical purchasing isn't just about verifying authenticity. It also involves asking questions like:

• Who actually benefits from this purchase?
• Does the craftsman or the community receive a fair share?
• Is the product presented with respect for its cultural significance?

Supporting ethics means participating in a virtuous circle where the craftsman is valued and the buyer is guaranteed a product with meaning.

How to support artisans responsibly

• Favor online or physical stores run by local artisans or cooperatives.
• Learn about the history of the piece before you buy it.
• Share the artists' stories: behind every work lies a story.

Conclusion

Authenticity and ethics are not secondary details: they are the foundations of responsible purchasing. By choosing genuinely local products, you participate in the transmission of living cultures and directly support the artisans who embody them.

➡️ In our shop, each piece is carefully created by indigenous artisans and accompanied by explanations about its origin and meaning.